North America Tortilla Market by Key Players, Regional Segmentation and Forecasts, 2027
The North America tortilla market is accounted to US$
25,166.4 Mn in 2018 and is expected to grow at a CAGR of 5.1% during the
forecast period 2019 – 2027, to account to US$ 39,293.0 Mn by 2027.
Tortilla is a thin and flat bread made up of wheat and corn.
Different types of tortillas are available in the market including tortilla
chips, taco shells, tostadas, and many more. High nutritive properties
associated with tortilla is expected to fuel the market growth. Different types
of tortillas are quite popular in the North American countries mainly in the US
and Mexico. US is dominating the North America tortilla market followed by
Mexico. Tortillas are widely used in the US, in recipes of Mexican origin.
Tortilla and tortilla products are more popular than all other ethnic bread,
such as pita bread, English muffins, and bagels among US consumers. Tortilla
chips specifically made from maize are produced on a commercial scale in the US
and are among the most popular snacks consumed by the consumers. The demand for
gluten-free products has increased over the past five years, particularly from
consumers who avoid the wheat protein due to the perceived health benefits, the
tortilla production industry in the US has experienced steady revenue gains.
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North America
Tortilla Strategic Insights
Strategic insights for the North America Tortilla provides
data-driven analysis of the industry landscape, including current trends, key
players, and regional nuances. These insights offer actionable recommendations,
enabling readers to differentiate themselves from competitors by identifying
untapped segments or developing unique value propositions. Leveraging data
analytics, these insights help industry players anticipate the market shifts,
whether investors, manufacturers, or other stakeholders. A future-oriented
perspective is essential, helping stakeholders anticipate market shifts and
position themselves for long-term success in this dynamic region. Ultimately,
effective strategic insights empower readers to make informed decisions that
drive profitability and achieve their business objectives within the market.
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@ https://www.businessmarketinsights.com/reports/north-america-tortilla-market
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Associated British Foods plc.
Cargill, Incorporated
Barilla G. e R. Fratelli S.p.A
Aryzta AG
Rich Products Corporation
Britannia Industries
CSC Brands, L.P.
Finsbury Food Group Plc
Conagra Inc.
Premier Foods Group Limited
North America
Tortilla Market: An In-Depth Analysis
The tortilla market in North America has witnessed
significant growth in recent years, driven by consumer preference for diverse
culinary experiences, health-conscious eating habits, and the increasing demand
for convenience foods. Tortillas, originally a staple of Mexican and Central
American cuisine, have transcended their cultural origins and become a popular
food item across the United States, Canada, and Mexico. This analysis delves
into the current state of the tortilla market in North America, highlighting
market trends, key drivers, challenges, and future opportunities.
Market Overview
A tortilla is a thin, round flatbread made primarily from
corn or wheat flour, although other ingredients such as spices, herbs, and
vegetables are sometimes added to diversify the flavor profile. The tortilla
market in North America is largely divided into corn and wheat tortillas, with
each segment catering to different consumer preferences and needs. The
increasing demand for tortillas can be attributed to their versatility and ease
of use, making them a popular choice for sandwiches, wraps, tacos, burritos,
and other quick meal options.
In North America, the tortilla market is growing at a steady
pace, with the United States representing the largest market share, followed by
Mexico and Canada. The growth is propelled by the rising popularity of Mexican
cuisine, the global trend toward convenience foods, and the shifting consumer
preferences for healthier, gluten-free, and organic options.
Market
Drivers
- Rising Popularity of Mexican Cuisine: Mexican food has become a ubiquitous part of North
American cuisine, with an increasing number of restaurants, food trucks,
and home cooks incorporating tortillas into their meals. Fast-casual
dining, in particular, has seen a surge in Mexican-inspired offerings such
as burritos, tacos, and quesadillas. The broad acceptance of Mexican
cuisine has directly impacted the demand for tortillas, as they are
central to these popular dishes.
- Convenience and Versatility: Tortillas are favored for their convenience as they
can be used in a variety of quick meals, including wraps, tacos, burritos,
and even breakfast dishes. This versatility has made tortillas a staple in
both households and the foodservice industry. Consumers increasingly seek
ready-to-eat or easy-to-prepare food options, which has created a thriving
market for pre-packaged tortillas.
- Health Consciousness and Dietary Trends: Health-conscious consumers are increasingly looking
for alternatives to traditional bread and other high-carbohydrate foods.
Whole-wheat tortillas, gluten-free tortillas, and low-carb varieties have
gained popularity as part of the broader trend toward healthier eating.
Corn tortillas, which are naturally gluten-free, are also seeing a rise in
demand among those with gluten sensitivities or celiac disease. Additionally,
the growing preference for organic and non-GMO products has led to a rise
in demand for organic tortillas.
- Ethnic Diversity and Fusion Cuisine: North America’s increasing ethnic diversity and
interest in fusion cuisine have contributed to the growth of the tortilla
market. Consumers are open to experimenting with various cuisines, and
tortillas have adapted to numerous global tastes. This adaptability has
encouraged manufacturers to experiment with different fillings, flavors,
and textures, catering to a broader range of dietary preferences.
- Increasing Consumption in the Foodservice Industry: The foodservice industry plays a critical role in the
expansion of the tortilla market. Fast-casual and quick-service
restaurants (QSRs) in North America continue to incorporate tortillas into
their menus, offering a range of Mexican-inspired meals. Additionally,
tortillas are a popular item in school cafeterias, catering services, and
convenience stores, contributing to their growing presence in the broader foodservice
sector.
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