North America Non-Alcoholic Beverages Market Trends, Size, Segment and Growth by Forecast to 2028

 


The non-alcoholic beverages market in North America is expected to grow from US$ 309.80 million in 2022 to US$ 435.88 million by 2028. It is estimated to grow at a CAGR of 5.9% from 2022 to 2028.

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Increasing Consumption of Bottled Water

The health priorities of consumers are changing dramatically. They are increasingly replacing sugary drinks with healthy, nutrient-enriched beverages. Bottled water has gained immense traction among consumers in recent years. It is purified drinking water free from calories and artificial ingredients, making it a healthier alternative to other beverages. Bottled water keeps the body well hydrated and boosts the body’s metabolism. It acts as an appetite suppressant, which aids the weight reduction process. Moreover, it helps in cleansing the gut, thereby boosting digestive health. According to the data provided by Beverage Marketing Corporation (BMC), the consumption of bottled water in the US accounted for 15 billion gallons in 2020, up by 4.2% from 2019. According to BMC, bottled water surpassed the sales of other packaged beverages by volume. People are choosing bottled water over other sugar-dense beverages, owing to increased health concerns. These factors are driving the demand for bottled water. According to a survey conducted by The Harris Poll on behalf of the International Bottled Water Association (IBWA) in January 2020, 9 out of 10 American consumers wanted bottled water to be available wherever other beverages are sold. Bottled water is also gaining traction, owing to the presence of added minerals and other nutrients. Manufacturers of bottled water are also adding different flavors with fruity and herbal notes that are alluring a large group of consumers. In recent years, sparkling water is becoming increasingly popular among consumers as it is free of sugar, calories, and other artificial additives, unlike other carbonated beverages. Bottled water is one of the important categories in the North America non-alcoholic beverages market, and it drives most non-alcoholic beverage sales. The consumption of bottled water is expected to increase prominently in the coming years, owing to changing lifestyle of consumers and increasing preference for healthy beverages.

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Market Overview

The US, Canada, and Mexico are the key contributors to the non-alcoholic beverages market in the North America. North America is a significant region for the North America non-alcoholic beverages market due to the increasing number of individuals opting for healthier alternatives. According to the Bacardi Cocktail Trends report in January 2022 in partnership with The Future Laboratory, approximately 58% of consumers globally are shifting to non-alcoholic and Low Alcoholic Volume (ABV) cocktails and beverages. With the expanding acceptance of the non-alcoholic category by consumers, manufacturers in the market are offering innovative products and have been modernizing the current product portfolio, which is likely to increase future growth. With rising health concerns post-pandemic, consumers are shifting to healthy drinks for usual days and even on occasions. The rising demand for energy drinks and dairy alternatives is increasing, the big brands are jumping in with bulk offerings in categories, such as low-carb drinks, bottled water, and flavored mocktails options. Such factors are likely to support the growth of the North America non-alcoholic beverages market. The growing number of health- and fitness-conscious individuals has increased the demand for non-alcoholic beverages, impacting all menu elements; the beverage category holds the biggest opportunity for flavor innovation. Also, the popularity of zero-calorie, zero-sugar, low-carb soft drinks and plant-based beverages is growing globally and increasing demand for non-alcoholic beverages. Moreover, the rising vegan population and veganism are boosting the demand for non-alcoholic beverages, such as plant-based milk. According to the Plant Based Foods Association, plant-based milk sales in the US grew by 4% in 2021 and now represent US$ 2.6 billion categories. In the past three years, plant-based milk sales increased to 33%. The factors mentioned above boost the growth of the North America non-alcoholic beverages market.

The North America Non-Alcoholic Beverages Market has experienced significant growth over recent years, driven by shifting consumer preferences, increasing health awareness, and the introduction of innovative product formulations. This dynamic industry reflects a broader global trend where consumers are actively reducing their alcohol intake and turning toward functional, nutritious, and refreshing alternatives. The rise in demand for beverages such as carbonated soft drinks, fruit juices, sports drinks, energy drinks, ready-to-drink teas and coffees, and plant-based drinks is fueling expansion across the North America Non-Alcoholic Beverages Market.

One of the major growth drivers of the North America Non-Alcoholic Beverages Market is the growing consumer inclination toward healthier lifestyles. The market has seen a notable surge in the consumption of beverages that are low in sugar, contain natural ingredients, or offer functional health benefits such as added vitamins, probiotics, or electrolytes. Many consumers are prioritizing hydration and wellness, seeking options that align with their dietary needs and fitness goals. This health-conscious shift has contributed significantly to the development of innovative product lines across the North America Non-Alcoholic Beverages Market.

Urbanization and the fast-paced lifestyles of consumers are also key factors propelling the North America Non-Alcoholic Beverages Market. Ready-to-drink and on-the-go beverages are becoming increasingly popular, especially among younger demographics and working professionals. These consumers favor convenience without compromising taste or nutritional value. As a result, the demand for easy-to-carry beverage options has continued to rise, further boosting the North America Non-Alcoholic Beverages Market.

In addition, changing demographics and cultural trends are influencing the trajectory of the North America Non-Alcoholic Beverages Market. The younger population, in particular, is driving demand for new flavors, sustainable packaging, and beverages that align with ethical and environmental values. Natural and organic product claims are becoming more prevalent, indicating that the North America Non-Alcoholic Beverages Market is being shaped by socially responsible consumption patterns.

Digitalization and e-commerce are playing a pivotal role in expanding access to a wider range of products in the North America Non-Alcoholic Beverages Market. Online platforms and direct-to-consumer models have enabled brands to reach a broader audience, offering tailored recommendations and subscription services. These digital innovations not only enhance consumer convenience but also contribute to brand loyalty and market expansion in the North America Non-Alcoholic Beverages Market.

Moreover, seasonal preferences and regional tastes are prompting diversification within the North America Non-Alcoholic Beverages Market. Manufacturers are increasingly focusing on product customization and seasonal offerings to cater to local preferences. This trend supports market growth by encouraging repeat purchases and boosting consumer engagement.

In summary, the North America Non-Alcoholic Beverages Market is evolving rapidly due to a mix of health trends, convenience demands, sustainability considerations, and digital transformation. As consumer expectations continue to shift, the market is expected to see continued innovation and diversification, securing its growth trajectory in the years ahead. The future outlook for the North America Non-Alcoholic Beverages Market remains strong, underpinned by ongoing consumer interest in healthier, tastier, and more sustainable beverage choices.

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Asahi Group Holdings, Ltd.

Bolthouse Farms, Inc.

Califia Farms, LLC

Danone S.A.

Keurig Dr Pepper, Inc.

Nestlรฉ S.A.

PepsiCo Inc.

Red Bull

SUNTORY HOLDINGS LIMITED.

The Coca-Cola Company

North America Non-Alcoholic Beverages Regional Insights

The geographic scope of the North America Non-Alcoholic Beverages refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Non-Alcoholic Beverages Strategic Insights

Strategic insights for the North America Non-Alcoholic Beverages provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Non-Alcoholic Beverages Market

The North America non-alcoholic beverages market encompasses a broad array of drink products that exclude alcohol, such as bottled water, carbonated soft drinks, juices, functional beverages, ready-to-drink teas and coffees, and dairy-based drinks. This market has shown considerable evolution in recent years, influenced by shifting consumer preferences, rising health consciousness, growing demand for convenience, and innovations in product offerings. North America, comprising the United States, Canada, and Mexico, is one of the most mature and diverse markets for non-alcoholic beverages, reflecting both global beverage trends and region-specific developments.

One of the defining features of the North America non-alcoholic beverages market is its dynamic response to changing health trends. As consumers become more health-aware, there has been a noticeable shift away from traditional sugary soft drinks toward healthier alternatives. This includes increased consumption of bottled water, flavored or infused waters, low- or no-calorie beverages, and drinks with functional benefits like added vitamins, probiotics, or adaptogens. The demand for functional beverages has grown substantially, with consumers seeking products that offer energy, hydration, immunity support, or digestive health benefits. Beverages that claim to improve mental focus, reduce stress, or enhance athletic performance are gaining traction, especially among millennials and Gen Z consumers.

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